Our History
MiniThinkers is a newly founded start-up, created in 2025. While we are at the beginning of our business journey, the idea behind MiniThinkers has been growing for years through our shared passion for children’s development and education.
Our journey so far has been driven by careful research, professional knowledge, and a genuine love for helping children learn and grow. MiniThinkers continues to evolve as we create more tools designed to support families, educators, and little thinkers with diverse learning needs.
MiniThinkers began as a passion project built from our shared love for supporting children’s learning. As a mother–daughter team, we’ve spent years working in the fields of early childhood education, psychology, and behaviour support. Through our work, we saw firsthand how many children, especially those with additional needs benefit from hands-on, engaging tools that make learning feel fun and meaningful.
We noticed that families and educators often struggled to find resources that were both playful and developmentally supportive. That gap inspired us to create something better. Combining my background in social science, psychology, and behaviour support with my mother’s extensive experience as a childcare educator, we set out to design a product that blends evidence-based learning with creativity.
MiniThinkers was born from this vision: to give children opportunities to build foundational skills through interactive, screen-free learning. Every page in our first MiniThinkers book reflects our commitment to supporting children’s growth, independence, and confidence. Creating these tools is not just our business it’s our passion, rooted in helping little learners thrive and empowering families and educators with resources they can truly rely on.
Our Team
MiniThinkers is proudly a family-run business built on teamwork, shared values, and a genuine passion for children’s development. Our core team consists of myself and my mother a two generations working together to bring a fresh, heartfelt approach to early learning.
I bring my background in social science, psychology, and behaviour support, while my mother contributes her extensive experience as a childcare educator and leadership skills. Together, we blend our strengths to design practical, engaging learning tools that truly support children’s growth.
Behind the scenes, we’re supported by a wonderfully dedicated father and siblings who help with everything from packaging and planning, delivering to sharing ideas and keeping our vision strong. MiniThinkers is more than a business to us—it’s a family effort driven by love, collaboration, and a shared commitment to helping little learners thrive.
Our Values
- Professionally informed – Designed using principles from developmental psychology, behaviour support, and early childhood education.
- Hands-on and engaging – Created to encourage real learning through touch, play, repetition, and exploration.
- Inclusive and supportive – Suitable for children with additional needs, providing tools that promote fine motor skills, focus, emotional regulation, and early literacy.
- Family-run and heart-led – Each product is made with genuine care, inspired by our own experiences working closely with children and supporting their development.
- High quality and screen-free – Durable, interactive materials that promote meaningful, screen-free learning at home or in educational settings.